Everything changes and nothing stands still.


Jörn H. Werner

Everyone always said: “It can’t be done”. But then somebody who had never heard that just came along and did it.

Growth-oriented transformation of business models and strategic consulting on enterprise change processes — I support enterprises seeking a new direction in times of upheaval both as a seasoned expert and as a stimulating dialogue partner.

Together with my large network and a closely-knit team of experts, I develop and implement profitable build and buy strategies, assist with M&A transactions and steer enterprises successfully through critical phases in their development.

I have now also been providing advice to many major enterprises for years in my capacity as a supervisory board member.

Sectors: Renewable energy, logistics, manufacturing, retail and wholesale

A good decision is based on knowledge and not on numbers.



Constant change is a major driver of success. Professional background.

Ceconomy AG, CEO

A.T.U. Autoteile Unger, CEO
2015 - 2018

Strategic and operative restructuring of business processes. Successful initiation and implementation of M&As

Conrad Electronic SE, CEO
2012 - 2015

Digital transformation and strategic reorientation of business model

Berner Group (Berner SE), CEO
2005 - 2012

Implementation of profitable and sustainable growth strategy

Robert Bosch Group, Senior Vice President
2002 - 2005

Opening up and developing new international markets. Responsible for numerous international M&A transactions. Integration of Buderus AG following takeover.

Metabo AG, Managing Director Europe
1996 - 2002

Responsible for international growth strategy and lastingly increasing market share

Executive Management
1988 - 1995

Management positions in various international enterprises including Nilfisk (Denmark), Allpac International BV (Netherlands).

Diplom-Kaufmann, MBA und Mag. Psych. degrees in business studies and psychology
University studies in Göttingen and Hamburg 1983–1987

If someone says that something is not possible, it is a reflection of his limits, not yours.


Velux Germany, Velux Commercial

VKR Holding
Ongoing. Industrial Advisor to VKR Holding (Family Office, Kopenhagen).

Altaterra Kft.
1998 - 2018. Member of the advisory board of Altaterra Kft., Hungary, a VKR Group (VELUX) company.

SolarCAP A/S
2005 - Aug.2014. Member of the advisory board of SolarCAP A/S, Denmark, a VKR Group (VELUX) company. Leading specialist in Thermal Solar Systems.

WIV Wein International AG
2016 – 2019. Member of the advisory board of WIV Wein International AG, family owned leading international direct sales company (Wines, B2C).

Green ONE Tec
2005 – Feb.2014. Member of the advisory board of Green ONE Tec, St. Veith, Austria, a family owned Europe’s largest producer of solar thermal collectors.

Talke Logistics Group
2010 – today. Member of the advisory board of Talke Logistics Group, Hürth, Germany, a family owned leading logistic service provider to petrochemical industry.

ATU Group
05/2018 - 12/2019

Only those who burn with enthusiasm can ignite a fire in others.

Speaking Engagements

Speaker for digital transformation

I have been supporting companies for many years as they adapt their business models and structures to meet future challenges. As an expert for digital transformation and an experienced speaker, I also give lectures and keynote addresses and contribute to panel and fireside discussions. The practical perspective I bring to such exchanges is my hallmark - my professional background has taught me exactly where pitfalls lie and which issues matter.

Possible topics:

  • Digital transformation — Value creation through disruption
  • External management and family-owned companies
  • Coping with the digital tsunami

Other presentation topics can, of course, also be prepared especially for your conference or event and its specific focus.

If you are interested in engaging me as a speaker, I look forward to your enquiry.


Expert speaker on the digital transformation available for lectures, conferences, panel discussions. Places you can hear me speak.

  • Tiroler Wirtschaftsforum 2016

    Keynote-Speaker zu den Themen digitale Transformation und zukunftsfähige Geschäftsmodelle. Video anschauen

The secret of success is desire.

(Giuseppe Mazzini)


Would you like to get in touch with me? I look forward to hearing from you.

Philosophenweg 14 | D-92224 Amberg

Write to me if you have questions or any other concerns.

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